Dallas Cowboys owner purchases majority stake in compLexity

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Dallas Cowboys owner purchases majority stake in compLexity
Photo by: Bigcats Lair

Long-running esports organization compLexity Gaming have undergone a major change in ownership, the org announced Monday. Majority stake in the team has been purchased by Dallas Cowboys owner Jerry Jones and real estate investor John Goff as coL looks to move its base of operations to Cowboys’ The Star in Frisco, Texas.

Co-founded in 2003 by Jason Lake and Jason Bass, compLexity is currently fielding teams in CS:GO, Dota 2, Hearthstone and GWENT. Of the two co-founders, Lake will be kept in his current role and “retain minority ownership in the organization,” ESPN reports, while Bass will be parting ways with the org, having sold his shares.

“Acquiring an iconic organization in partnership with the owners of the most valuable sports franchise in the world made for an ideal investment partnership,” Goff said. “The sponsorship and marketing might of the Jones family and character and tenacity of Jason Lake are second to none.”

“Everyone at Complexity is eager to re-locate to the great state of Texas and continue building our gaming legacy alongside such unparalleled partners,” Jason Lake added to the announcement. The organization is looking to move its CS:GO and Dota 2 players and managers to the Dallas/Fort Worth Metroplex — the economic hub of North Texas — while expansion including “state-of-the-art operations center and global headquarters including offices, production studios, and industry leading training facilities” is planned.

“This is just the beginning. We are taking esports to another level,” Lake said.

compLexity’s acquisition is the latest in a series of traditional sports entering the esports industry through investments. The trend began with NBA’s Philadelphia 76ers acquiring Dignitas and Apex in September 2016 and is still ongoing, most visible in Overwatch League’s and the upcoming 2018 NA LCS org line-ups.

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