The Overwatch League has turned heads with the announcement that they have secured Twitter as a partner in a multi-year content deal. The arrangement is highlight-centric, suggesting that we'll be seeing a lot more Overwatch gameplay on the platform from now on.
The partnership — which an official Blizzard update said "breaks new ground in creative programming and video-on-demand content" — comes into effect from as early as tomorrow, with the Overwatch League All-Star Weekend taking place on Aug. 25-26 at the Blizzard Arena in Los Angeles, California. The Overwatch League will provide Twitter with "near real-time" video highlights for the tournament for sharing.
Twitter will also ensure that highlight clips from every match of the Overwatch League regular season, playoffs, Grand Finals, and All-Star Weekend are distributed effectively.
Additionally, a weekly preview show titled "Watchpoint" will be livestreamed on Twitter in advance of every week's upcoming OWL matches for the 2019 season, from the official OWL Twitter account.
Daniel Cherry, Vice President and Chief Marketing Officer for Activision Blizzard Esports Leagues, praised the engagement Overwatch had experienced so far on Twitter.
From the inception of the Overwatch League, the community on Twitter has always been one of our most passionate and engaged.
That’s why we are particularly excited to announce this collaboration, beginning with the Overwatch League’s All Star-Weekend.
The Head of Gaming Partnerships at Twitter, Rishi Chadha, was keen to return the compliment.
Twitter is where Overwatch League conversations happen and we’re thrilled to bring more content to the platform for several years.
Overwatch League is one of the most Tweeted-about esports leagues on the platform, and this partnership will bolster that conversation.
From its inception, the Overwatch League has been somewhat of a trailblazer in the wider esports industry for the risks Blizzard took in investing in a large-scale league structure before it had time to grow organically. With a solid audience established and their list of impressive partnerships continuing to expand, it would appear to have been money well spent by the gaming giants.